Kerry’s Kamp
Brand identity and website
Creating a standout brand and website for an R&B guitar legend
Brand personality
Colours
Typography
Logo
Logo design
The Kerry’s Kamp logo exemplifies Kerry’s laidback nature and musicality. The symbol is reminiscent of sound waves, and forms an abstract shape of a ‘K’. The custom letterforms were crafted to match the symbol, and the guitar pick apostrophe is a subtle but noticeable nod to the focus of Kerry’s Kamp.
Brand in use
Website
Beautiful transitions, cursor embellishments, and custom icons make this site music to the eyes. Playful interactions make users want to explore and experience the site.
Digital assets
The Atom team demonstrated how the brand translates to social media posts, and allows for infinite flexibility.
Challenge
Kerry’s Kamp is an online learning platform for aspiring guitarists seeking to master genres like R&B, gospel, CCM, neo-soul, and pop. Centred around the guidance of founder and master guitarist Kerry ‘2 Smooth’, the platform offers personalized learning pathways, live coaching, a rich learning library, and community support to help musicians elevate their skills. While the content and strategy behind Kerry’s Kamp were strong, the previous website lacked the world-class design and cohesive brand identity needed to reflect its growing stature.
When Atom Studio joined the project, Kerry’s Kamp faced several challenges. They had no existing logo, professional photography, or clear brand identity – just a bootstrapped website that relied on great content but fell short in design. The goal was to create a bold, expressive visual identity and an intuitive, motion-rich website that not only showcased the platform’s personality but also resonated with its diverse audience.
Result
Our process began by helping the team clarify the brand personality, settling on three key traits: expressive and soulful, chill and laid-back, and innovative. This became the foundation for the new brand identity, which featured bold typography, bright colours, and candid photography with uplifting energy and positive expressions. The design needed to balance vibrancy and professionalism while feeling approachable to a wide audience.
The logo features a distinctive ‘double K’ symbol inspired by sound waves, capturing the brand’s musical essence. Designed for versatility, it works across digital and physical touchpoints like hats, shirts, and guitar picks. We also provided a detailed shot list and art direction to align the photos with the brand’s vision.
The new Webflow site uses movement, transitions, and video to create an engaging, immersive experience. Built with a CMS, it’s fully editable for easy updates.
The results were transformative. Kerry’s Kamp now has a bold, cohesive brand identity and a website that not only aligns with its expressive personality but also elevates the brand to a professional level. The client has received significant positive feedback on the new design, and the site continues to engage its audience (and sell courses).
Working with Atom Studio has been an incredible experience from start to finish. Atom Studio exceeded every expectation we had, delivering a website for Kerry’s Kamp that not only perfectly captured our vision but elevated our brand to a whole new level. The end result is a website that is not just functional but also visually stunning, and we’ve been receiving so many compliments on it since launch!
Max Sadik
Marketing Specialist, Kerry’s Kamp
Team
- Art direction: James Jensen
Design: Kagari Kaneoka, Iyla So
Project management: Véronique Verreault, Mallory Donaldson