Two Mann Studio

Brand identity & website

Redesigning a brand identity that carries across two distinct lines of business.

Challenge

Two Mann Studios, the award-winning wedding photography duo led by Erika and Lanny Mann, had an outdated brand and digital presence. Their website no longer reflected their expertise and creativity. Meanwhile, their educational platform Two Mann U was outgrowing its website with expanded course offerings.

With both sides of the business closely linked, the challenge was to create a unified yet distinct brand identity and digital experience. The solution needed to cater to different target audiences: wedding couples for Two Mann Studios and professional photographers for Two Mann U. Additionally, the websites needed to be easy to navigate, with a seamless transition between the two business branches, reinforcing their shared credibility.

Result

Atom Studio created two ‘sister’ websites, each based on similar page and component templates, but with different colour schemes and brand elements to distinguish the businesses while maintaining a family resemblance. The new design ensured that visitors could easily switch between the Two Mann Studios and Two Mann U sites, strengthening the link between the two businesses.

Atom Studio developed a new wordmark for Two Mann Studios, reflecting individuality while suggesting connection with Two Mann U. The rebranding extended beyond the websites to include print and social media assets, ensuring a cohesive presence across all channels.

The results speak for themselves: the new websites not only capture the personalities of Erika and Lanny but also stand out in the wedding photography industry for their ease of navigation and stunning visuals. Since the launch, sales of Two Mann Studios’ photography services and enrollments in Two Mann U’s courses have both been strong. The modernized branding and site structure reinforced the company’s position as a leader in both wedding photography and education.

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I’ll be the first to admit that I am a high-maintenance client. My standards and expectations are through the roof. My attention to detail is ridiculous. My pursuit of excellence is relentless. When I want something done right, I seek out the best. When it came time to design and build our brand and our website (the cornerstone of our art and business), we sought out Atom Studio. Kudos to them for rising to the challenge of meeting and exceeding all my expectations. They brought ingenious creativity. They brought flexible collaboration. They delivered on every level. And now we have the best damn branding and website in our industry to show for it. I could not recommend them any more strongly.
Lanny Mann
Partner, Two Mann Studios