Alberta NDP
Design execution of visual brand, website, and campaign toolkit
Northweather leads the 2023 Alberta NDP campaign strategy, and taps Atom Studio as key design partner.
For our most complex design challenges, we go to Atom. They’re our most valued and trusted design partner. We implicitly trust every team member. James has the experience and skill to manage large projects and he brings a unique thoughtfulness to every project. We love Atom Studio – they’re the best!
Richard Einarson
President & CEO, Northweather

Old logo
New logo

Colours

Typography
Website
Northweather tapped Atom to help update the party’s website, which served as a central hub for individual candidates to communicate with voters.





Lawn signs
Atom designed a template for lawn signs with the party’s fresh logo – leaving plenty of space even for candidates with very long names!





Out of home advertising
Atom produced designs for billboards and bus-stop signage that played an important role in Northweather’s overall strategy.




Video
Alberta NDP’s refreshed brand was incorporated across a broad range of media including video ads.
Tour bus
Atom created a full-body wrap design for opposition leader Rachel Notley’s tour bus, using the party’s optimistic new logo and colour palette and serving as a rolling billboard for the campaign.




Campaign toolkit
Northweather tapped Atom to develop style guidelines for social media and other major channels that maintained consistency of brand across all the party candidates’ campaigns.




Convention materials
For the party convention, Atom designed handheld signs, branded lanyards and name badges for all attendees, as well as t-shirts, stickers and buttons.









Team
- This project was a collaboration between the talented teams at Northweather, Alberta NDP, and Atom Studio.