Website and handbook
A restoration company claiming their leadership position with an expansive website that covers all the bases.
ProStar Restoration is a company that specializes in providing professional restoration services for both residential and commercial properties. Their services range from fire and water damage restoration to mold remediation, ensuring that their clients’ properties are restored to their original condition. A new website was needed to cement ProStar as a leader in their field. It had to have strong content strategy and SEO, and focus on converting visitors into customers.
We worked in collaboration with SEO specialists, a content / brand strategist, and a photographer – to create a website that performs beautifully in Google search results, inspires confidence in ProStar’s offering and capabilities, and encourages direct contact through the phone. The site has elevated ProStar’s brand and improved their conversion rates.
The website incorporates custom photography to showcase ProStar’s workers in a confident and empowering manner. The use of ample whitespace allows for a clean, organized presentation of information, making it easier for users to digest.
Custom icons using ProStar Blue and ProStar Yellow were created to communicate the variety of services offered in the Cleaning/Restoration business, with the main feature being the overlapping treatment that emphasizes the brand keywords of cleanliness and transparency.
We helped refresh ProStar Restoration’s handbook by incorporating visuals and photography that align with their new brand identity, as established through the design direction of their website. This helped guide customers through their restoration journey in a visually appealing and easy-to-follow manner.
- Art direction: James Jensen
- Design: Kagari Kaneoka
- Development: Jennifer Leigh
- Project management: Evonne Tran
- Strategy: Robert Urbanowski
- Photography: John Gaucher
- SEO: Konstruct