Remuda
Brand identity & website
Taking a post frame building company to the next level.
Brand Personality
Colours
Typography
Logo
Website
Building projects can be complex, but we showed how it can feel simple. The site gives the information you need, and nothing you don’t.
Hand lettering & icons
We used real handwriting – not a purchased font. Remuda has a typeface, and icon sets, unique to them.
Collateral
Extra-thick business cards, and t-shirts for construction staff with humorous slogans (written by Anders J. Svensson) ensure people won’t forget working with Remuda.
Trucks
Simple, clean and recognizable.
Challenge
Remuda Building is a respected post frame builder that operates across Alberta. Founded in 2014, they specialize in quality craftsmanship and extraordinary customer service. Their brand identity and website didn’t reflect this, and was falling behind competitors. They needed a website that did a better job of converting visitors on the specific buildings they are looking for, and communicated what made them different.
Result
A simplified logo helped bring the brand into a more premium space, while handwritten details speak to the friendly, personalized, high-touch service. The site was built from the ground up with our frequent collaborator Robert Urbanowski providing content strategy. The result is a site that is easy to navigate, reinforces their commitments to quality and service, and most importantly, increased leads for the sales team.
Team
- Art direction: James Jensen
- Design Lead: Chandra Vermeulen, Jessye Cook, Matthew Jacula
- Strategy: Robert Urbanowski
- Writing: Anders J. Svensson
- Development: Motiv Studio
- Project management: Evonne Tran