A $30,000 brand design grant for emerging nonprofits.
Join the waitlist!
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You’re a fundraiser for a small nonprofit.
“How do you get noticed? Understood? Make a lasting emotional connection with your audience?”
Even though your organization is doing great work – has a rad purpose, admirable values, and passion – you can’t motivate your audience to act unless these things are brought to the surface in a strong brand identity.
You probably understand this pickle well…
You need a strong brand identity to gain support, but lack the funds to cover the financial costs associated with it.
Funders want their money to go directly to services – ignoring other important costs like design, advertising, and even administration.
Meanwhile, companies in the for-profit sector can spend millions on advertising to increase company revenue – and consumers won’t bat an eye.
The expectation that nonprofits should put all their cash into delivery neglects the needs for growth and visibility, which are essential to increasing impact.
We want to help solve that challenge. Atom Studio is launching the No Small Change project.
Our purpose is to help you – small nonprofits who struggle allocating the resources to create an effective brand that attracts dollars – do just that. Available to Canadian nonprofits with less than $2M in annual revenue, it’s a $20,000 grant for brand identity design – which includes a complete toolkit including your new logo, colours, typography, and graphic elements – and how it is expressed across your next fundraising campaign.
No Small Change is now even less small.
Our grant has caught the attention of some pretty amazing partners – who have generously offered their skills and time to help set up an emerging nonprofit with other tools they’ll need for success. This brings the total value of the grant to over $40,000!
Avista Philanthropy
Donor data analysis and benchmarking
Strategic discovery session
Meet with Avista to discuss your organization’s history, donor data, and the key questions you want answered.
Custom benchmark report
A 20–30 page analysis highlighting trends in donor retention, frequency, gift size, and other metrics that shape fund development success.
Consultant-led review session
Walk through the findings together and explore how to use the insights to strengthen your future fundraising strategy.
Value: $5,000
Midtown Mystery
Brand strategy and story development
Your brand strategy & story
Development of a custom approach to position your organization and tell your story.
Your core brand definition
Including differentiators, voice, messaging, a deep dive into your audiences, and other key narrative elements.
Strategic guidance and coaching
Learn how to apply all of this to your campaigns, content and communications.
Value: $12,000
Beverley Theresa
Social media mentorship training
Custom training sessions
Six 60-minute personalized training sessions with links and key takeaways.
Social media toolkit
A selection of templates, workbooks and spreadsheets to enable your social media marketing.
Expert support
Get guidance, feedback and unlimited email support between sessions.
Value: $2,200
Do Gooders
Grant research
Focused grant research
Eight hours of deep research using Grant Connect and public sources to identify funders that best match your goals and programs.
Detailed funding list
An Excel spreadsheet with your top prospects, including deadlines, requirements, and links to application forms.
Summary report and debrief
A two-page report with key findings and next steps, plus a free 30-minute Zoom session to review it together.
Value: $1,000
Applications open
June 3
2025
Applications close
June 27
2025
Recipient chosen
July 29
2025
The grant
$20,000 in design services, which covers:
New brand identity design: Logo, colours, typography, graphic elements.
Online brand toolkit:
with downloadable assets.
Application of the brand to one fundraising campaign: Design concept for the campaign, and application to up to 5 formats.
Eligibility
Eligible applicants must:
- Have under $2M CAD in annual revenue
- Be a registered charity in Canada
- Help in one of the focus areas below
Focus areas
- Improving quality of life
- Learning and thriving
- Our planet (or any of the creatures that inhabit it)
You know your logo and brand identity need a major upgrade, and you’re willing to take the leap. Maybe your audience has trouble understanding what you do. Or, your materials are not emotionally connecting with your audience, or matching the impact of your accomplishments.
Interested?
Join the waitlist, and we’ll let you know when we’re accepting applications.
By joining our waitlist you are subscribing to future communications from Atom Studio. You can unsubscribe at any time.
Wait… what’s a brand identity?
First – what’s a brand?
Your brand is who you are as an organization. It encompasses what you do, how you do it, and your organization’s reason for being. It is what your organization is – and aspires to be.
Brand identity design
Brand identity design involves ensuring your marketing materials match your brand. If people see a disconnect between your designed materials and who you say you are, you lose trust.
What does it do?
A successful brand identity visually differentiates you from your competitors. It makes your organization easier to recognize, understand, emotionally connect with, and remember.
FAQ
How many nonprofits will be chosen to receive the grant?
What’s the application process like?
How is the grant recipient selected?
Is this a cash grant?
How will the chosen recipient work with your partners for the research, brand strategy, and social media training portions?
What about costs for photography or illustration?
You said application of the brand identity to one campaign is included. What about the ad spend associated with this campaign? Advertising fees or printing?
When will the actual design work happen for the selected recipient?
How do I know you have the experience and knowledge to help my organization with their brand identity?
How can I support the No Small Change project?
