Centre for Suicide Prevention

Annual reports

Annual reports that you can touch and experience – renewing the conversation about suicide prevention.

Challenge

Suicide is a difficult topic for many people to discuss. As a charity, CSP is responsible for providing a year-end report to their stakeholders and the community, sharing the work they do. The reports serve as important marketing pieces in garnering support and raising awareness about suicide prevention

Aligned with the annual release of CSP’s report is the annual World Suicide Prevention Day (WSPD) that takes place on September 10. This day is dedicated to a renewed commitment and action to prevent suicide. With in-person events that run during this time, print materials such as posters are required to commemorate it.

Result

Every year, the Atom Studio team is tasked with finding innovative ways to present CSP’s Annual Reports in a way that is interactive, tactile, memorable, and meaningful.

To further elevate the report and bring it to life

the design team closely collaborates with printers to use special folding and printing techniques. The goal is to continue keeping suicide prevention alive in the public consciousness.

In a world where everything is going digital, a compelling work of art that can be held in your hands goes a long way to make the stigma of suicide as a topic more accessible, and to keep the conversation going with funders, partners, and key stakeholders on prevention.

2022 Annual Report

For 2022, we designed an accordion-fold piece that tells their story and guides the viewer with soft illustrations by Tallulah Fontaine. For printing, we incorporated a bright orange spot colour to make it stand out.

2021 Annual Report

To celebrate CSP’s 40 year anniversary, fluorescent ink and an accordion fold were used to highlight and showcase a timeline that spans key milestones in the organization.

2020 Annual Report

Each side of the square represents one of the four pillars of suicide prevention: meaning, purpose, hope and belonging. This report symbolizes bringing those pieces together. This piece won best annual report design in the 2021 Anvil Awards.

2019 Annual Report

This innovative folding technique was used to create an interactive experience. Full colour with the addition of varnish was utilized for added effects.

2018 Annual Report

This was a series of cards held together by a ‘belly band’. With unique textures and illustrations on the back, the deck of cards can be assembled like a puzzle.

2017 Annual Report

The theme for this year focused on partnerships with an emphasis and recognition of CSP being a part of a larger community of suicide prevention. Numerous partners including nonprofit organizations were included to capture the suicide prevention ecosystem. The facets of suicide prevention are captured in this piece representing the community at large addressing suicide prevention.