Brand identity and website
Tauri, an upcoming global leader in supply chain management software, shines bright with a new brand identity and website.
Tauri is building the world’s leading supply chain management technology platform, by investing in and growing innovative tech companies – partnering with entrepreneurs to provide resources, operational advice, and global go-to-market best practices.
They came to Atom Studio for a brand identity, strategy, and website that would serve as a solid foundation for future communications and help potential SCM business partners understand that Tauri is a good fit for them.
Before starting any design work, Atom Studio researched Tauri’s peers and competitors and teamed up with brand strategist Ryan DeGama to pinpoint their brand personality.
The final Tauri logo is a literal
representation of the origins of the Tauri name, which is a forming star. It also symbolizes the amalgamation of multiple components to make something greater – representing their business strategy.
Following the motif of the logo, we created dot-based illustrations and icons for a unified look and feel, and to reference constellations of stars. Combined with a stark minimal colour palette, strong typography and treated photography, the resulting brand identity is clean, straightforward, and belongs firmly in the tech industry.
The Tauri website is the first touchpoint a potential business partner has with the Tauri brand. It is bold, memorable, and speaks directly to the target audience of SCM software entrepreneurs.
Custom icons based on a dot grid help convey abstract and complex concepts with elegance.
- Art direction: James Jensen
- Brand strategy & copywriting: Ryan DeGama
- Design: Iyla So
- Development: Jennifer Leigh
- Project management: Evonne Tran