Dane Jensen

Brand identity and website

An effective, conversion-focused website for an acclaimed author and speaker.

Challenge

As the CEO of Third Factor and a renowned author, keynote speaker, and instructor at two of North America’s leading business schools, Dane Jensen was ready to take his message to the next level with the recent release of his book, “The Power of Pressure.” However, to effectively promote both his speaking engagements and

latest publication, he needed a website tailored to engage leaders of large teams within enterprise organizations. This website had to not only convey the unique value of Dane’s message but also differentiate itself from his already successful training company, Third Factor.

Result

We crafted a brand for Dane that is bold, confident, innovative and intelligent. We worked closely with Dane in crafting page content and flows that sells. We also provided detailed art direction for Dane’s photographer to ensure we have plenty of quality photos of Dane in action. We’re selling a person and his skills here – and you can’t do that

without good imagery.

Since credibility is the most important to establish, we supported that with plenty of speaking credits, bios, testimonials, example videos, and thought leadership.

Upon release of the new website danejensen.com it performed phenomenally well with routine comments from speaker bureaus on the quality and design of the website.

Website

Every page was designed with the goal of either booking Dane as a speaker, or selling the book. We achieved this through effective calls to action and frequent proof of credibility.