Material Insight
Brand identity & website

Capturing and showcasing the deep knowledge and fierce determination in a female-led tech marketing agency.

Brand personality

Colours

Typography



Logo
Website
Material Insight needed a website that clearly communicates the difference in their offering, and puts case studies up front. We helped create a site that speaks directly to tech companies, and articulates the massive value they get from working with specialists like Material Insight.


Photography
Atom Studio provided guidance and art direction for a style of photography that is human, gritty and real. The black and white palette and added grain supports this. Photographer Neil Zeller took the vision, spent a morning with the MI team, and made it happen. Appropriate, treated stock photography is mixed in as needed.




Branded collateral
A focus on a limited palette, bold typography, and clean yet distinctive design creates a cohesive brand that stands out in any setting. Creating distinctive new materials with the systems in place is straightforward and quick.




We knew we needed to modernize our identity and website. It can be hard to find a design partner that cares as much about our business as we do, but the Atom team really does. They didn’t just help us look better, they challenged and inspired our bravery so we came away with a more proud, authentic brand. Atom Studio delivers excellence that can be a difference maker in helping their clients to grow.
Claudia Moore
Partner, Material Insight

Team
- Art direction: James Jensen
- Design lead: Matthew Jacula
- Photography: Neil Zeller
- Development: Jennifer Leigh